A lead magnet, content upgrade or your IFO (Irresistible Free Offer) are very popular when building your email list! The power of a lead magnet is to build your following by giving away really valuable content in exchange for an email address. Offering a content upgrade at the bottom of a blog post that ties in with the content offers additional value to the reader. This is a creative way to share your knowledge and build your list as well.

All types of downloadables like PDFs, resource guides, checklists, mini-ebooks are great to use as lead magnets. The possibilities are endless!

“Renée is amazing! I cannot say enough about how she uplevels my brand in everything that she does. She’s thorough, thoughtful and detailed in her work for me whether it’s creating graphics, lead magnets or optimizing my newsletter and blog. She’s a keeper for sure!”

– Lori Fischer, Rethink Home Interiors